Driving past the same greying, neglected structure every day can make you desire a change when you see a major building in a community you want to visit for the touristy nightlife. But what if you see a building that you should care about but don’t? The National Behavioural Reward Program seeks to alter this. The National Behavioral Reward Program aims to incentivize positive behavior and improve the country’s quality of life by rewarding those who make healthy choices. Individuals can win points of a given level and accumulate them via their regular activities using point-based rewards. The points are then transformed into cash (in partnership with DUBAI EXCO) and can be used as rewards or shared.

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