Although behavioral rewards are not new in the UAE, the country has never attempted to incentivize the use of digital technologies. They are now doing so by developing a point-based reward system for positive behavior. The National Behavioural Reward Programme raises the standard of living in the UAE. Individuals that perform positive behaviors such as participating in community activities, volunteering online, or recycling are rewarded with points, but negative behaviors that join the community lose points from the individual. People of all ages and institutions of all sizes are encouraged to participate in the initiative and contribute to the UAE’s great future.

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